Marketing & Membership Manager

Pennsylvania NewsMedia Association   Harrisburg, PA   Full-time     Advertising / Marketing / Public Relations
Posted on June 6, 2024

Marketing & Membership Manager 

 The Pennsylvania NewsMedia Association (PNA) is the largest statewide association in the U.S. dedicated to supporting and promoting the print and digital news media industry. We boast over 200 print, digital and affinity members. As we prepare to celebrate our 100th anniversary, we continue our mission to advance the business interests of Pennsylvania news media organizations and promote a free and independent press.

We are seeking a forward-thinking, dynamic and innovative marketing and membership manager to join our experienced management team. In this pivotal role, you will drive member engagement and growth, boost attendance at trainings and events, promote the strengths of PA’s news media industry, and expand our media placement business. Join our team and your efforts will help shape the future of PNA and support our members and clients for the next 100 years.

BENEFITS

  • Competitive Salary - $50,000/year base
  • Company-Paid Health, Dental and Vision Insurance
  • Hybrid Work Environment - Tue-Wed-Thu (office) Monday & Friday (remote)
  • Retirement Savings Plan
  • Generous Paid Time Off
  • Paid Holidays
  • Paid Birthday & Personal Days
  • Professional Development Opportunities

 

THE OPPORTUNITY

With thoughtful planning and innovation, the marketing and membership manager will be responsible for identifying and executing marketing strategies to enhance the association’s visibility, attract new members, increase member engagement and respond to the changing needs of our members, clients and the news media industry. The ideal candidate will have a strong background in digital marketing, association management, excellent communication skills, advanced graphic design skills and website knowledge.

 

KEY RESPONSIBILITIES

  • Develop and implement comprehensive marketing plans to promote the association’s programs, events and initiatives.
  • Develop and implement strategies for member recruitment and retention.
  • Identify and cultivate relationships with potential partners and sponsors to support association initiatives.
  • Develop sponsorship packages and proposals to attract and retain sponsors.
  • Coordinate and manage sponsor-related activities and ensure fulfillment of sponsorship agreements.
  • Provide exceptional customer service to current and prospective members, addressing inquiries and resolving issues promptly.
  • Manage digital marketing efforts, including email campaigns, social media, content marketing and SEO.
  • Design, update and distribute all internal and external marketing materials, including sales flyers, membership directory, brochures, sales decks, e-newsletters, and advertising campaigns.
  • Maintain and enhance the PNA and MANSI Media websites, ensuring they are up-todate and user-friendly.
  • Craft and distribute press releases, announcements and other communications to promote association activities and achievements.
  • Analyze marketing data and metrics to measure the effectiveness of campaigns and adjust strategies accordingly.
  • Assist in the planning and execution of membership engagement activities, including webinars, workshops and networking events, in conjunction with PNA Foundation leadership.
  • Reports to the Director of Marketing and Membership

 

QUALIFICATIONS

  • Bachelor’s degree in marketing, communications, business administration or a related field.
  • Minimum 5-7 years of experience in marketing, membership management or related role.
  • Proven record of developing and executing successful marketing campaigns.
  • Self-starter with a high degree of accountability and willingness to take initiative.
  • Strong understanding of digital marketing tools and techniques.
  • Excellent written and verbal communication skills.
  • Outstanding graphic design skills.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Enthusiastic positive attitude with strong interpersonal skills and the ability to build and maintain relationships with members, partners and sponsors.
  • Proficiency with CRM systems and marketing software.
  • Knowledge of AP style guidelines is beneficial.
  • Knowledge of the news media industry is a plus.

 

APPLY TODAY!

If you feel you have what it takes to succeed in this role, email your resume and

cover letter to: marketing@pa-news.org. Please include “Marketing and Membership Manager Application” in the subject line.

Expected start date – August 5, 2024

The Pennsylvania NewsMedia Association is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees to feel valued and respected.

Visit panewsmedia.org/about-us to learn more about PNA and its mission.


Pennsylvania NewsMedia Association

4000 Crums Mill Road Suite 101
Harrisburg , PA
https://panewsmedia.org/